content creation for the creatives who hate marketing

Attract your ideal clients through streamlined marketing systems + branded content — without lifting a finger.

The Content Factory

Build out your online presence with consistent marketing to get more eyes on your business.

A solid play for strong brand awareness looks like an impactful, long-term strategy that puts you repeatedly in front of your target audience. We’re eager to show you how intentional marketing (on platforms your clients already frequent) and quality content (to win clients over before they even connect with you) can have your creative business sitting pretty when the next busy season rolls around.

Sit back and relax — we’ll take it from here.

When you set out on your creative journey to find freedom and fulfillment in living your #entrepreneurlife, we bet you didn’t anticipate the endless cycle of creating fresh marketing content, just to stay ahead of a pesky algorithm. We sure didn’t!

While endlessly producing new marketing material can feel like a burden for most creatives, we’ve developed a streamlined system geared specifically for creatives with visually-based content like photographers, interior designers, and event planners, to put you in front of your target audience. You’ll be showing up regularly on the platforms your ideal clients are already frequenting. And the best part? You won’t have to lift a finger.

Here’s what’s included:

→ Strategy + Consultation Video
→ Custom Content Guidebook
→ 90-day Content Calendar
→ 90 days of content for your blog and Instagram, created and scheduled for you on third-party scheduling platforms
→ Third-party subscription costs + management (we’ve got you!)

Your Quarterly Subscription

three monthly payments of $285

A quarterly subscription to The Content Factory includes marketing strategy through a consultation video from our team and a custom content guidebook to reference (if needed), a 90-day Content Calendar, six full-service blog posts, and 40 Instagram feed posts. All content will be prepared in advance for approval and then scheduled to publish during the upcoming quarter.

Want to extend your service? Book an Annual Subscription to receive four back-to-back quarterly services for a discounted rate of $265/month.

Some questions you might have —

  • Great question! While we do offer a custom content creation structure during VIP days, we don’t offer The Content Factory marketing services in the same way. We’ve put a lot of thought into what platforms and quantities best serve the majority of our creative clients and these are our recommendations.

  • Yes! There will be two review/approval periods. First, after we send your 90-day Content Calendar, you get a chance to review our plan and make sure it aligns with your calendar and marketing goals. Then, we’ll create all the content and allow you to review it in Google Drive. Once it’s approved, we’ll schedule everything out for you to publish automatically during the quarter.

  • WIth a background in search engine optimization, you know we’ve got you covered on that! All blog post content is created with SEO best-practices in mind (keyword-rich content and alt tags, optimized images. etc.) and we use this SEO background to curate your content and write captions for your Instagram posts.

  • The beauty of this system is that we can get pretty much everything we might need from you right at the start, with a brief workbook we’ll have you fill out. We’ll get an overview of your business and goals, as well as login credentials for your photo galleries, website, and social platforms. If we ever need to request anything else, we primarily use email and Google Drive to collaborate with clients.

  • Since we’re taking care of scheduling all your approved content for you, you won’t need to worry about accessing the scheduling software. You’re welcome to address any specific concerns with us directly!

  • Our system is designed in such a way that the potential for changes after things are approved and scheduled is minimal, but should you need to change anything, feel free to reach out. We can plan a VIP Day to alter anything major or make smaller tweaks at a rate of $50 per hour (one hour minimum).

Want a trial run? Check out our a la carte offerings:

Piece together the perfect collection of content for your business with total flexibility around the quantity and the timeline. Most work can be returned within a week, but inquire for confirmation.

Strategy Call | $150

A 30-minute call to clarify your marketing strategy based on your target audience where we’ll discuss your priorities and niche and help you hone in on the platforms that work best for you and your schedule.

Full-Service Blog Post | $90

Everything done for you — topics brainstormed, researched, and written as keyword-rich content, designed and scheduled on your Wordpress, ShowIt, or Squarespace blog with up to 20 photos curated from your online galleries and alt-tagged for SEO.

Pinterest Profile Optimization | $40

Optimization of up to 15 Pinterest boards and with keyword-rich descriptions to appeal to your target audience.

Image Alt Tag Optimization | $2

We’ll create a keyword-rich alt tag for $2 per image, perfect for strengthening the SEO of your website and auto-populating as the pin description when pinning on Pinterest.

Hashtag Bank | $30

Development of a Hashtag Bank including up to 40 hashtags curated for your specific business and target audience.

Full-Service Email Newsletter | $60

Everything done for you — topics brainstormed, researched, written, and designed in a visually-compelling layout with your images, scheduled out on Flodesk. (Flodesk subscription and integration not included).

Instagram Engagement | $90

Daily engagement (approximately one hour per week) with your feed, responding to comments and messages, and curating your Instagram profile and feed for maximum interaction.

Content Calendar | $50

One month of up to 30 engagement pieces (Stories, Reels, feed posts, Carousels, etc.) listed as content ideas for the platforms of your choice.

Instagram Content Development | $150

We’ll create up to 20 engagement pieces (excluding Reels) for a full month of IG content, including choosing images, writing captions, and scheduling them all in Planoly or FB Business Manager.

Instagram Reel | $16

We'll create content for a design- or photo-focused Instagram Reel for you to upload and piece together on your own account.

Get back to the real reason you started your business.

If you’re anything like us, you want to spend your work time doing what you love — connecting with clients, being part of their special journey, and supporting yourself and your family with a career you built from scratch. We want that for you! And it’s just your luck that the churning and content creation you so desperately want to be rid of is exactly what we love to do.